
E-commerce has opened up incredible opportunities for entrepreneurs to start and scale businesses without the need for a physical storefront. One popular strategy is leveraging IndiaMART, a B2B marketplace, to source products and selling them through Amazon FBA (Fulfillment by Amazon). If you’re considering diving into this business model, here’s a comprehensive guide to get started.
How to Source Products from IndiaMART and Sell Through Amazon FBA
Why Source products from IndiaMART?
IndiaMART is a vast online platform that connects buyers with suppliers and manufacturers. With access to a diverse range of products at competitive prices, IndiaMART offers significant advantages:
- Low Manufacturing Costs: Many suppliers offer wholesale prices for bulk orders.
- Customizable Products: Work with manufacturers to customize items for your brand.
- Wide Variety: Choose from thousands of categories, from electronics to handicrafts.
How to Source Products from IndiaMART and Sell Through Amazon FBA
What Is Amazon FBA?
Fulfillment by Amazon (FBA) allows sellers to store their products in Amazon’s warehouses. Amazon handles storage, packing, shipping, and customer service, freeing you to focus on sourcing and marketing.
Benefits of Amazon FBA:
- Prime delivery eligibility.
- Reduced logistics hassle.
- Enhanced trust with Amazon-backed returns and support.
How to Source Products from IndiaMART and Sell Through Amazon FBA
Step-by-Step Guide
1. Research the Market and Find a Niche
Start by identifying a profitable product category. Use tools like Jungle Scout, Helium 10, or Amazon’s own Best Sellers lists to analyze:
- Demand: Check for consistent sales volume.
- Competition: Look for niches where you can differentiate.
- Profit Margins: Factor in product costs, Amazon fees, and shipping expenses.
How to Source Products from IndiaMART and Sell Through Amazon FBA
2. Source Products on IndiaMART
Once you’ve identified a product, search for suppliers on IndiaMART.
- Search Tips: Use specific keywords to narrow down suppliers. For instance, instead of “kitchenware,” search for “stainless steel utensils.”

- Compare Suppliers: Evaluate multiple vendors by checking their ratings, reviews, and response times.
- Request Samples: Always order samples to verify quality before placing bulk orders.
- Negotiate Pricing: Most suppliers are open to negotiation, especially for large orders.
- Confirm Product Compliance: Ensure the products meet the standards required for the country where you’ll sell, such as CE certification or FDA approval.
How to Source Products from IndiaMART and Sell Through Amazon FBA
3. Customize and Brand Your Product
To stand out on Amazon, consider private labeling. This involves adding your brand name or custom packaging to the product.
- Work with Suppliers: Many IndiaMART manufacturers offer customization options.
- Design Packaging: Invest in attractive, eco-friendly packaging to appeal to Amazon buyers.
- Register Your Brand: Enroll in Amazon’s Brand Registry for additional protections and tools. Also you can sell in Generic.
How to Source Products from IndiaMART and Sell Through Amazon FBA
4. Calculate Costs and Margins
Before placing a bulk order, calculate all costs:
- Product cost per unit.
- Shipping costs to the Amazon warehouse.
- Import duties and taxes.
- Amazon FBA fees (storage, fulfillment, and referral fees).
Use the Amazon FBA Revenue Calculator to estimate your profit margins.
How to Source Products from IndiaMART and Sell Through Amazon FBA
5. Ship to Amazon FBA
After finalizing your order:
- Shipment: Prepared Shipment and ship to the amazon warehouse.
- Label Products for Amazon: Ensure your supplier applies FNSKU labels as required by Amazon.
- Follow Amazon’s Shipment Guidelines: Properly prepare cartons and provide shipping details to Amazon.
Create new Amazon Seller Account (Required Documents)
GST Number, Pan Number, Trademark or Brand Authorization Letter, Bank details (Saving or Current), Food License (If you want to sell food products)
6. List Your Products on Amazon
Create an optimized product listing to attract buyers:
- Title: Include the main keyword and product features.
- Bullet Points: Highlight benefits and unique selling points.
- Images: Use professional, high-resolution photos with lifestyle shots.
- Description: Write detailed descriptions to persuade potential buyers.
How to Source Products from IndiaMART and Sell Through Amazon FBA
7. Launch and Market Your Product
Once your product is live:
- Run PPC Campaigns: Use Amazon’s Pay-Per-Click (PPC) ads to drive traffic.
- Get Reviews: Encourage early customers to leave positive reviews.
- Monitor Performance: Use analytics tools to track sales, ROI, and inventory levels.
Challenges to Consider
- Quality Control: Poor product quality can lead to negative reviews and returns. Mitigate this by vetting suppliers and testing products.
- Logistics Complexity: Shipping from India involves dealing with customs, duties, and potential delays.
- Amazon Fees: FBA costs can eat into profits if not managed carefully.
Conclusion
Sourcing products from IndiaMART and selling them through Amazon FBA is a lucrative opportunity for aspiring entrepreneurs. By conducting thorough research, building relationships with reliable suppliers, and leveraging Amazon’s fulfillment network, you can create a scalable and profitable business. The key is to focus on quality, branding, and customer experience to stand out in the competitive e-commerce landscape.
Have you tried this business model or plan to start? Share your experience or questions in the comments below! 🚀
Also see this video –Click here
Also see this post–Buy Products From Indiamart and Sell on Amazon– Click here
How to Source Products from IndiaMART and Sell Through Amazon FBA
Q-1-Can i buy products from indiamart and sell on amazon?
Answer-Yes, you can buy products from IndiaMART and sell them on Amazon, but there are key considerations to keep in mind:
Supplier Verification: IndiaMART is a marketplace connecting buyers and suppliers, so verify the reliability of suppliers before purchasing. Check reviews, ratings, and request product samples to ensure quality.
Product Legality: Ensure the products comply with legal regulations, including certifications like BIS, FSSAI, or other required standards, depending on the category.
Amazon Guidelines: Familiarize yourself with Amazon’s selling policies, including product category restrictions, labeling requirements, and quality standards.
Trademark and Copyright: Avoid products with trademarks or copyrights unless you have permission to sell them, as this could lead to legal issues.
Pricing and Margins: Calculate costs, including IndiaMART purchase price, shipping, Amazon fees, and taxes, to ensure a profitable margin.
Branding and Packaging: If you’re reselling unbranded goods, consider private labeling to create a unique brand. Amazon favors private-labeled or branded products.
Import/Export Rules: If sourcing internationally from IndiaMART suppliers, comply with import/export rules and duties in your country.
Inventory Management: Decide between Fulfilled by Amazon (FBA) or Fulfilled by Merchant (FBM) for storage and shipping.
Customer Service: Be prepared to handle customer queries, returns, and complaints in line with Amazon’s expectations.
Buying from IndiaMART and selling on Amazon can be profitable if you conduct thorough research and adhere to both marketplaces’ guidelines.
Q-2-How to sell products on Amazon without GST?
Answer-You can sell products on Amazon without GST registration if your business qualifies under the following conditions:
Exemption Threshold: If your annual turnover is below the GST exemption limit (₹40 lakh for most states, ₹20 lakh for special category states in India), GST registration is not mandatory.
Categories Exempt from GST: Sell GST-exempt products like unbranded groceries, fresh vegetables, or handmade items.
Amazon’s Requirements: During registration, choose the option stating that you’re not registered under GST. Note that some categories and FBA (Fulfilled by Amazon) services may require GST details.
However, selling without GST might limit your product categories and market reach. For broader opportunities, consider registering for GST.
Q-3-Where to buy products to sell on Amazon India
Answer-Here are some popular sources to buy products for selling on Amazon India:
Wholesale Markets:
Sadar Bazaar (Delhi): Known for general merchandise and household items.
Chickpet (Bengaluru): Famous for textiles and jewelry.
Crawford Market (Mumbai): Offers a variety of products including imported goods.
Online B2B Platforms:
IndiaMART: Connects with manufacturers and wholesalers for bulk purchases.
TradeIndia: Provides options for various categories and suppliers.
Udaan: Specializes in wholesale products for retailers.
Local Manufacturers:
Partner with local artisans or small-scale manufacturers to create unique or handmade products.
Import from Other Countries:
Source from platforms like Alibaba or Global Sources for affordable products from China or other countries.
Factory Outlets:
Buy directly from factory outlets to reduce costs on branded or unbranded goods.
Liquidation Sales:
Purchase surplus or unsold inventory at discounted rates from businesses closing down.
Trade Fairs and Exhibitions:
Visit fairs like the India International Trade Fair (IITF) or industry-specific expos to find suppliers.
Local Markets:
Source regional specialties like handicrafts, textiles, or spices to target niche markets.
Always verify supplier credibility and calculate costs to ensure profitability.